MOOYAH's Recipe for Growth: How the Franchise Owner Incentive Program Works

In the ever-competitive fast-casual restaurant industry, standing out requires more than just great food; it demands a strategic approach to growth and franchise support. MOOYAH Burgers, Fries & Shakes has recognized this and is doubling down on its commitment to its franchise owners. This blog post delves into MOOYAH's innovative franchise owner incentive program, designed to fuel expansion and empower entrepreneurs. We'll explore the details of the royalty relief and corporate support offered, examine the tech-forward approach driving their app and loyalty program, and ultimately understand how these initiatives contribute to the unique MOOYAH experience. Join us as we unpack MOOYAH's recipe for growth and discover how they're setting a new standard for franchise support. This blog post expands on the interview with MOOYAH's President, Doug Willmarth, on The Hospitality Hangout podcast.

Doug Willmarth's Background and Passion

Doug Willmarth, President of MOOYAH, brings a wealth of experience and a deep-seated passion to the brand. His journey to the restaurant industry is a testament to his diverse skill set and unwavering dedication to leadership. Having served in the Navy as a pilot, Willmarth developed a unique perspective on strategy, precision, and teamwork – qualities that have proven invaluable in his business career.

After his military service, Willmarth transitioned into the world of business, holding key marketing and leadership positions at renowned brands like Frito-Lay, Chili's, and Pizza Hut. This diverse experience allowed him to gain a comprehensive understanding of the food industry, from product development to customer engagement. However, it was the restaurant sector that truly captured his heart.

Willmarth's admiration for the restaurant business stems from its ability to foster connections and create opportunities for individuals to pursue their entrepreneurial dreams. He believes that restaurants are more than just places to eat; they are community hubs where people come together to share experiences and create memories. This belief aligns perfectly with the core values of the American dream, which emphasizes hard work, opportunity, and the pursuit of success.

Joining MOOYAH was a natural fit for Willmarth, as he recognized the brand's potential to make a positive impact on both its customers and its franchise owners. He is committed to providing the resources and support necessary for franchisees to thrive, while also ensuring that every customer has a memorable and enjoyable dining experience. His leadership is guided by a genuine desire to see others succeed, and his passion for the restaurant industry is contagious.

MOOYAH's Franchise Owner Incentive Program

MOOYAH understands that the success of its brand hinges on the success of its franchise owners. That's why they've launched a comprehensive franchise owner incentive program designed to attract and support aspiring entrepreneurs. This program is a testament to MOOYAH's commitment to building a strong and thriving franchise network.

The franchise owner incentive program is specifically tailored to provide new franchisees with the resources and support they need to launch and grow their businesses. It addresses some of the most common challenges faced by new business owners, such as managing initial costs and building a strong customer base. By offering royalty relief and corporate support, MOOYAH aims to create a win-win situation for both the brand and its franchisees.

This program is not just about financial assistance; it's about fostering a collaborative partnership between MOOYAH and its franchise owners. MOOYAH provides ongoing training, marketing support, and operational guidance to ensure that franchisees have the tools and knowledge they need to succeed. This collaborative approach is essential for building a strong and resilient franchise network.

The program's success is measured not only by the number of new franchises opened but also by the long-term success and profitability of those businesses. MOOYAH is committed to providing its franchisees with the support they need to achieve their entrepreneurial dreams and build thriving businesses within their communities.

Details of the Royalty Relief and Corporate Support

The cornerstone of MOOYAH's franchise owner incentive program is the generous royalty relief offered to new franchisees. Specifically, franchisees who signed agreements and leases in 2023 receive three years of royalty relief. This significant financial benefit allows new owners to reinvest in their businesses, hire talented staff, and focus on building a strong customer base during the critical early years.

Royalty relief is not the only form of support provided by MOOYAH. The company also offers additional corporate support to ensure a smooth and successful launch for new franchises. This support includes assistance with site selection, store design, and pre-opening marketing. MOOYAH's experienced team works closely with franchisees to guide them through every step of the process, from initial planning to grand opening.

MOOYAH also understands the importance of marketing in driving initial sales and building brand awareness. As part of the incentive program, MOOYAH matches the franchisees' marketing investment to ensure a successful start. This matching investment provides franchisees with additional resources to promote their business, reach new customers, and establish a strong presence in their local market.

The combination of royalty relief, corporate support, and marketing investment creates a powerful incentive for aspiring entrepreneurs to join the MOOYAH family. It demonstrates MOOYAH's commitment to supporting its franchisees and helping them achieve their business goals.

MOOYAH's Relaunched App and Loyalty Program

In today's digital age, technology plays a crucial role in enhancing the customer experience and driving loyalty. MOOYAH recognizes this and has invested in relaunching its app with a new and improved loyalty program.

The relaunched app is designed to provide customers with a seamless and convenient ordering experience. It features an intuitive interface, easy navigation, and a streamlined ordering process. Customers can easily browse the menu, customize their orders, and pay securely through the app.

The new loyalty framework is designed to reward customers for their patronage and encourage repeat business. Instead of traditional points-based systems, MOOYAH's loyalty program focuses on providing customers with free food. This approach aligns with customers' desire for tangible rewards and enhances their overall experience. By offering free food, MOOYAH aims to create a strong sense of appreciation and build lasting relationships with its customers.

The app also provides customers with access to exclusive deals, promotions, and personalized offers. This allows MOOYAH to engage with its customers on a personal level and create a more rewarding experience. By leveraging technology, MOOYAH is able to stay connected with its customers and build a strong sense of community.

Technology Approach: Tech-Forward, Not an Innovator

MOOYAH's approach to technology is characterized by being tech-forward but not necessarily an innovator. They strive to be fast followers, adopting proven ROI solutions and leveraging technology as an enabler rather than the primary focus. This strategic approach allows MOOYAH to stay competitive without taking unnecessary risks.

Rather than investing heavily in cutting-edge, unproven technologies, MOOYAH focuses on implementing solutions that have a proven track record of success. They carefully evaluate new technologies and adopt those that are most likely to improve operations, enhance the customer experience, and drive revenue.

MOOYAH views technology as a tool to support its core mission: delivering high-quality food and a great customer experience. They don't believe that technology should be the focus of the business; instead, it should be used to enhance the overall experience. This philosophy guides their technology investments and ensures that they are always focused on the customer.

By being tech-forward but not an innovator, MOOYAH is able to stay ahead of the curve without taking unnecessary risks. This strategic approach allows them to focus on what they do best: providing delicious food and exceptional service.

Customization and the MOOYAH Experience

One of the hallmarks of the MOOYAH experience is the ability for customers to customize their orders to their exact preferences. From choosing the type of burger patty to selecting the perfect toppings, MOOYAH allows customers to create a truly unique and personalized meal.

MOOYAH understands that every customer has different tastes and preferences. That's why they offer a wide variety of options and allow customers to customize their burgers, fries, and shakes to their liking. This level of customization sets MOOYAH apart from its competitors and creates a more engaging and rewarding experience for customers.

The focus on high-quality ingredients is another key element of the MOOYAH experience. MOOYAH uses only the freshest and finest ingredients to create its menu items. From the premium beef patties to the hand-cut fries, every ingredient is carefully selected to ensure the highest quality and flavor.

The handcrafted processes used in preparing MOOYAH's food also contribute to the overall experience. MOOYAH's chefs take pride in preparing each meal with care and attention to detail. This commitment to quality and craftsmanship is evident in every bite.

The complementary offerings of fries and shakes further enhance the MOOYAH experience. MOOYAH's fries are hand-cut and cooked to perfection, while their shakes are made with real ice cream and blended to a creamy consistency. These complementary offerings provide the perfect accompaniment to MOOYAH's burgers and complete the meal.

Together, the customization options, high-quality ingredients, handcrafted processes, and complementary offerings create a mouthful of awesomeness that MOOYAH aims to deliver to every customer.

Conclusion: MOOYAH's Commitment to Quality and Growth

MOOYAH Burgers, Fries & Shakes is more than just a restaurant; it's a brand committed to quality, customization, and growth. Through its innovative franchise owner incentive program, tech-forward approach, and unwavering focus on the customer experience, MOOYAH is setting a new standard for the fast-casual restaurant industry. By supporting its franchisees and empowering them to succeed, MOOYAH is building a strong and thriving franchise network. By providing customers with high-quality food, customizable options, and a memorable dining experience, MOOYAH is creating a loyal following and building a brand that is poised for continued growth.

As Doug Willmarth, President of MOOYAH, emphasized in his interview on The Hospitality Hangout podcast, MOOYAH is dedicated to providing a safe and enjoyable dining experience for its loyal fans. This commitment to quality and customer satisfaction is at the heart of everything MOOYAH does. We encourage you to listen to the episode to learn more about MOOYAH's vision and how they are transforming the fast-casual dining experience.