Newsletter

How social rituals turn guests into your greatest marketing assets

Plus: Aris Yeager, better known as the “European Kid,” on turning a college joke into a viral food-comedy persona.

A Front Row Seat to the Future

The neuroscience of reciprocity and why small gestures from your team inspire bigger responses from your guests

Plus: Everything about Keith Lee's multi-year partnership with Brooklyn Dumpling Shop.

How delivery apps, reviews, and social media reshape what restaurants cook.

The Neuroscience of Background Music (and How Your Playlist Impacts Check Averages)