In today’s episode of Hospitality Hangout, Michael Schatzberg, “The Restaurant Guy,” and Jimmy Frischling, “The Finance Guy,” are joined by Sterling Douglass, (https://www.linkedin.com/in/sterlingddouglass/) Co-Founder and CEO of Chowly, Inc. (https://www.linkedin.com/company/chowlyinc/) , and Andrew J. Nash (https://www.linkedin.com/in/andrewjnash/) , CEO of Targetable (https://www.linkedin.com/company/targetable/) .
Sterling and Andrew talk about Chowly’s recent acquisition of Targetable and the benefits this strategic move brings to restaurant operators. They discuss their combined vision of creating an all-in-one digital ordering and marketing solution tailored specifically for small and medium-sized businesses. The duo emphasizes simplifying technology processes, minimizing workloads for operators, and providing comprehensive, done-for-you services. Their goal is to address the entire customer journey from awareness and acquisition to retention marketing.
Key Takeaways:
(5:16) Targetable provides cost-effective digital marketing for restaurants.
(9:31) Chowly aims for an all-in-one digital ordering solution for SMBs.
(12:48) Addressing the entire customer journey from awareness to retention.
(16:08) Simplifying technology processes and minimizing operator workload.
(19:27) Offering comprehensive, done-for-you solutions for lack of marketing staff.
(24:35) Emphasizing return on time (ROT) in addition to ROI.
(34:14) Focusing on discoverability, awareness, acquisition, and retention marketing.
(38:53) What is the ideal marketing spend?
(43:43) Leveraging organic strategies for cost-effectiveness and targeted reach.
(46:13) Serving SMBs and addressing their unique challenges.
Resources Mentioned:
Chowly, Inc. (https://www.chowly.com/)
Targetable (https://www.targetable.com/)
Episode Credits:
• Produced by: Branded Hospitality Media
• Hosted by: Michael Schatzberg, JImmy Frischling
• Producer: Julie Zucker
• Creative Director: Adam Levine
• Show Runner: Drewe Raimi
• Post Production: Three Cheers Creative
