Roland Gonzalez, CEO of Church’s Chicken, shares how he’s leading one of the world’s largest fried chicken brands through rapid expansion and brand evolution. He talks about growing up in Texas, his early start in food service while playing college baseball, and how operational experience shaped his leadership style. Roland reflects on the company’s global footprint, franchise growth, and the importance of investing in people, culture, and guest experience. He also touches on the brand’s community involvement and partnerships aimed at supporting families and fighting hunger. The conversation offers a grounded look at growth, tradition, and the responsibility that comes with leading a legacy brand.