Greg Creed

Former Greg Creed joins Hospitality Hangout to share how he helped transform Taco Bell into one of the most iconic restaurant brands in the world. Greg discusses the famous Taco Bell beef lawsuit response, launching Doritos Locos Tacos, building Mountain Dew Baja Blast into a billion-dollar beverage, leadership lessons, brand positioning, culture, and why great hospitality careers are still misunderstood.