Reinventing Hospitality and Travel Media: Jon Skogmo on Building LOST iN

In this episode of The Hospitality Hangout, Jon Skogmo, Founder and CEO of LOST iN, shares his visionary approach to redefining travel media and hospitality content. Dive into how LOST iN is revolutionizing hospitality media by targeting younger, experience-driven audiences who crave authentic, local city exploration beyond traditional tourist guides.
Explore the shifting travel behaviors in the post-COVID world and why authentic storytelling is paramount for hospitality brands aiming to capture real engagement. Jon unpacks strategies hospitality executives and restaurant operators can leverage by using content creators and first-party data to strengthen brand connection and growth.
Beyond travel and hospitality trends, Jon reflects on his early digital media journey, sharing lessons that now shape his forward-thinking approach to hospitality leadership and media community building.
Listeners will also gain insider insights on airline loyalty programs, luxury travel perks, and emerging cultural trends influencing where and how people travel next. This episode is a must-listen for anyone in the hospitality industry eager to stay informed on content strategies, hospitality leadership, and the evolving landscape of the hospitality industry podcast realm.
Episode Credits:
- Sponsored by: DirecTV
- Produced by: Branded Hospitality Media
- Hosted by: Michael Schatzberg, JImmy Frischling
- Producer: Julie Zucker
- Creative Director: Adam Levine
- Show Runner: Drewe Raimi
- Post Production: GrodMedia
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