The Hospitality Hangout
The Hospitality Hangout
Join Michael Schatzberg aka Schatzy (The Restaurant Guy) and Jimmy Frischling (The Finance Guy) on The Hospitality Hangout as they explore hospitality, food service, and investment trends while connecting with industry leaders. Each week, receive insider insights and funny stories that shape the hospitality landscape. They live at the intersection of hospitality, food service, technology, and investment, connecting the biggest players and boldest ideas shaping the industry. Each week, they serve up funny, informative, and wildly entertaining conversations with the insiders who are leading a new era of hospitality. From emerging brands and breakthrough tech to industry trends and restaurant success stories, no topic is off the table. It’s where the who’s who of hospitality hangs out – packed with expert insights, laugh-out-loud moments, and must-know trends that keep you ahead of the game. 🍽️ Tune in, grab a drink, and let’s talk shop! 🚀
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March 17, 2026

Rethinking Beer: Andrew Katz of Athletic Brewing on Non Alcoholic Beer, Brand Growth & Hospitality Trends

Rethinking Beer: Andrew Katz of Athletic Brewing on Non Alcoholic Beer, Brand Growth & Hospitality Trends
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Andrew Katz, Chief Marketing Officer at Athletic Brewing Company, joins The Hospitality Hangout to share his expertise on the booming non-alcoholic beer market and its impact on the hospitality industry. Discover how Athletic Brewing has grown into a leading brand by reshaping drinking culture and innovating within the beverage segment.

Katz dives into brand growth strategies, evolving consumer preferences around wellness and socializing, and the important role of hospitality partnerships in scaling a modern beverage brand. This episode offers valuable hospitality insider insights for restaurant operators, hospitality executives, and anyone interested in hospitality leadership and restaurant growth strategies. Tune in to learn how industry trends are shaping the future of alcohol alternatives in the restaurant and hospitality business.

Episode Credits:

  • Sponsored by: DirecTV
  • Produced by: Branded Hospitality Media
  • Hosted by: Michael Schatzberg, JImmy Frischling
  • Producer: Julie Zucker
  • Creative Director: Adam Levine
  • Show Runner: Drewe Raimi
  • Post Production: GrodMedia

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Andrew Katz Profile Photo
Andrew Katz

CMO, Athletic Brewing

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