Mellow Mushroom Refuses to Be Just Another Pizza Chain
Mellow Mushroom’s next chapter includes counter service, better pizza ordering and plans for rewards beyond free food. Ahsan Jiva joins Schatzy and Jimmy on Hospitality Hangout to talk psychedelic art, Holy Shiitake, Mellow Rollz and keeping the brand’s personality as it evolves. Recorded on location in Atlanta.
Psychedelic art, Holy Shiitake pizza and restaurants with personalities of their own. Mellow Mushroom has spent more than five decades giving people plenty to talk about over a pie. Now it’s adding new ways to order, visit and eventually earn rewards.
This episode of Hospitality Hangout features Ahsan Jiva, Executive Vice President of Strategy and Transformation at Mellow Mushroom. He joins Schatzy and Jimmy to share how college pizza nights at Auburn helped lead him from consulting to the restaurant business.
The conversation covers Mellow’s return to counter service, plans for Mellow Mushroom Rewards, and the kitchen technology helping teams give customers more accurate wait times. Ahsan also explains why art, merchandise and local personality matter, and why shared ghost kitchens don’t fit the experience he wants guests to have.
Plus, the guys taste Mellow Rollz, debate pineapple on pizza and discover Ahsan’s go-to order: Holy Shiitake with steak.
Episode Credits:
- Produced by: Branded Hospitality Media
- Hosted by: Michael Schatzberg, Jimmy Frischling
- Producer: Julie Zucker
- Creative Director: Adam Levine
- Show Runner: Drewe Raimi
- Post Production: Three Cheers Media
www.thehospitalityhangout.com
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