Farrelli’s Pizza and Why People Come Back for More Than the Pizza

Clayton Krueger started washing dishes at Farrelli’s Pizza when he was 16. Today, he’s the Chief Marketing Officer—and he still isn’t above jumping back into the dish pit.

Recorded on location at the QSR conference in Atlanta, this episode of Hospitality Hangout brings Clayton together with Schatzy and Jimmy to talk about the family-run Washington pizza company where his career began.

Clayton explains what makes Farrelli’s Northwest-style pizza different: a thicker rise, a slower bake and enough toppings to make a meal of it. The conversation covers honey cream cheese finishers, a Pizza of the Month competition between kitchen leaders, and why an attention-grabbing pizza can bring someone through the door—even when they end up ordering pepperoni.

They also get into the people behind the brand, growing a family business, and choosing restaurant technology that makes the guest experience better. Plus: Hot or Not, Clayton’s must-order pizzas, and a Pizzawich that gives Jimmy another sandwich argument to deal with.

Episode Credits:

• Produced by: Branded Hospitality Media
• Hosted by: Michael Schatzberg, Jimmy Frischling
• Producer: Julie Zucker
• Creative Director: Adam Levine
• Show Runner: Drewe Raimi
• Post Production: Three Cheers Media

www.thehospitalityhangout.com

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