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PocketCasts White Castle: The Burger People Plan Road Trips Around
Why do people plan trips around White Castle? CMO Jamie Richardson joins Hospitality Hangout to talk about lifelong Cravers, family ownership, the story behind the Crave Case, and bringing sliders from late-night restaurant runs to your freezer. Recorded at QSR Evolution in Atlanta.
Some people stop at White Castle for lunch. Others plan the trip around it.
Recorded at QSR Evolution in Atlanta, this episode of Hospitality Hangout brings White Castle Chief Marketing Officer Jamie Richardson together with Schatzy and Jimmy for a conversation about the small burgers that inspire some very big feelings.
Jamie shares how interviews with a psychologist helped shape “It’s What You Crave,” why staying family-owned matters, and what White Castle learned when it said yes to Undercover Boss. He also explains how employee suggestions became the Crave Case and how the company brings its sliders from its own bakeries and production plants to grocery-store freezers.
Along the way, the conversation gets into late-night White Castle runs, the difference between devoted regulars and curious newcomers, and why celebrating the past can become a problem if you stop listening to customers today.
Plus, Jamie reveals his personal White Castle order, explains why the Impossible Slider left the menu, and takes his turn in Hot or Not.
Episode Credits:
- Produced by: Branded Hospitality Media
- Hosted by: Michael Schatzberg, Jimmy Frischling
- Producer: Julie Zucker
- Creative Director: Adam Levine
- Show Runner: Drewe Raimi
- Post Production: Three Cheers Media
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