Rethinking Beer: Andrew Katz of Athletic Brewing on Non Alcoholic Beer, Brand Growth & Hospitality Trends

Andrew Katz, Chief Marketing Officer at Athletic Brewing Company, joins The Hospitality Hangout to share his expertise on the booming non-alcoholic beer market and its impact on the hospitality industry. Discover how Athletic Brewing has grown into a leading brand by reshaping drinking culture and innovating within the beverage segment.

Katz dives into brand growth strategies, evolving consumer preferences around wellness and socializing, and the important role of hospitality partnerships in scaling a modern beverage brand. This episode offers valuable hospitality insider insights for restaurant operators, hospitality executives, and anyone interested in hospitality leadership and restaurant growth strategies. Tune in to learn how industry trends are shaping the future of alcohol alternatives in the restaurant and hospitality business.

Episode Credits:

• Sponsored by: DirecTV
• Produced by: Branded Hospitality Media
• Hosted by: Michael Schatzberg, JImmy Frischling
• Producer: Julie Zucker
• Creative Director: Adam Levine
• Show Runner: Drewe Raimi
• Post Production: GrodMedia

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