Nov. 11, 2025

Building BarTaco: Insights on Brand Culture and Growth in Hospitality

Building BarTaco: Insights on Brand Culture and Growth in Hospitality

Scott Lawton, Co-Founder and Chairman of BarTaco, joins to share his unique journey from busboy to a leader in the food industry. In this episode, Scott offers insider insights on hospitality strategies, the importance of brand culture, and scaling a lifestyle-focused restaurant business. He reflects on industry trends that have shaped his approach, including his time at Tribeca Grill and the founding of Barcelona Wine Bar. Scott also discusses the sale and revival of BarTaco, highlighting key lessons learned and opportunities for growth in the hospitality landscape. Tune in for an engaging conversation filled with practical wisdom and a deep dive into hospitality business growth and culture.

Episode Credits:

  • Produced by: Branded Hospitality Media
  • Hosted by: Michael Schatzberg, JImmy Frischling
  • Producer: Julie Zucker
  • Creative Director: Adam Levine
  • Show Runner: Drewe Raimi
  • Post Production: Three Cheers Creative

www.thehospitalityhangout.com


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.