Nov. 18, 2025

Kimchi Magic: CEO of Bonchon Suzie Tsai on Korean Fried Chicken, Global Growth, and Flavor Innovation

Kimchi Magic: CEO of Bonchon Suzie Tsai on Korean Fried Chicken, Global Growth, and Flavor Innovation

Suzie Tsai, CEO of Bonchon Chicken, joins Hospitality Insiders to share captivating insights into one of the most iconic Korean fried chicken brands shaping hospitality trends worldwide. Dive into the science behind perfect twice-fried chicken, explore Bonchon’s explosive growth through word-of-mouth, and learn about bold hospitality strategies driving their global expansion. Suzie also discusses innovative flavor development, the impact of K-culture on younger diners, and why kimchi might be the new natural wonder for health-conscious food lovers. This episode blends industry insights, business strategy, and memorable moments, making it essential listening for anyone passionate about the food service and hospitality industry.

Episode Credits:

  • Produced by: Branded Hospitality Media
  • Hosted by: Michael Schatzberg, JImmy Frischling
  • Producer: Julie Zucker
  • Creative Director: Adam Levine
  • Show Runner: Drewe Raimi
  • Post Production: Three Cheers Creative

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