Inside DRIPS by Pepsi: The Crafted Beverage Platform Built for Restaurants
At what point do dirty soda, cold foam, popping boba, and custom drinks become more than a trend and start functioning as a real restaurant growth strategy? PepsiCo’s Scott Finlow and Alison Dempsey explain how DRIPS by Pepsi is bringing crafted, personalized beverages to restaurants, theaters, and QSRs, and why…