Former Greg Creed joins Hospitality Hangout to reveal how Taco Bell became a cultural powerhouse. From shutting down a $45 million lawsuit to creating Doritos Locos Tacos and turning Baja Blast into a billion-dollar brand, Greg shares the bold decisions that changed the future of fast food.
This episode is a deep dive into leadership, innovation, company culture, restaurant marketing, and what it really takes to build a brand people love. If you work in hospitality, franchising, entrepreneurship, or business leadership, this conversation delivers lessons you can apply immediately. Subscribe for more conversations with top restaurant CEOs, founders, and hospitality leaders.
