The coffee market is about to hit $96.5 BILLION this year!

The coffee market is about to hit $96.5 BILLION this year!!! And suddenly… everyone has a #coffee brand. Restaurants? Adding coffee (duh). Retail brands? Launching coffee. our favorite brand that absolutely has no business selling coffee? Yup — coffee.

We’re seeing chains, startups, and legacy brands all trying to grab a cup of the action, because when a market gets this big, nobody wants to be left standing without #caffeine or a revenue stream.