Greg Zamfotis on Taking Gregorys Coffee National
How does a beloved New York coffee brand go national without losing what made it special? On The Hospitality Hangout, live from the Prosper Forum, Greg Zamfotis—founder and CEO of Gregorys Coffee—talks through the brand's next chapter and what growth really demands.
Who is Greg Zamfotis?
Greg Zamfotis is the founder and CEO of Gregorys Coffee, the New York-born specialty coffee brand that has grown beyond 50 locations and is pushing toward national expansion. He returns to the show to talk about scaling thoughtfully.
How is Gregorys Coffee growing beyond New York?
Greg gets into the levers behind national growth: specialty coffee quality, fast-growing categories like matcha and protein, the operational bet on drive-thrus, and the technology stack—Olo and customer data—that lets a growing chain stay personal. It's a candid look at the trade-offs between speed, consistency and craft.
Does social-media hype actually build a coffee brand?
The conversation also covers social-media hype and how a modern coffee brand turns attention into repeat visits. Greg's take: buzz helps, but community is what sustains a brand as it scales—knowing your regulars and giving them a reason to come back.
Why should operators listen?
For any multi-unit operator weighing national expansion, Greg's playbook—specialty quality, smart tech, new categories, and community-first thinking—is a grounded guide to growing without diluting the brand.
Listen to the full conversation with Greg Zamfotis on The Hospitality Hangout, then subscribe for more operator interviews. New to the show? Give The Hospitality Hangout a listen.
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