The Hospitality Hangout
The Hospitality Hangout
Join Michael Schatzberg aka Schatzy (The Restaurant Guy) and Jimmy Frischling (The Finance Guy) on The Hospitality Hangout as they explore hospitality, food service, and investment trends while connecting with industry leaders. Each week, receive insider insights and funny stories that shape the hospitality landscape. They live at the intersection of hospitality, food service, technology, and investment, connecting the biggest players and boldest ideas shaping the industry. Each week, they serve up funny, informative, and wildly entertaining conversations with the insiders who are leading a new era of hospitality. From emerging brands and breakthrough tech to industry trends and restaurant success stories, no topic is off the table. It’s where the who’s who of hospitality hangs out – packed with expert insights, laugh-out-loud moments, and must-know trends that keep you ahead of the game. 🍽️ Tune in, grab a drink, and let’s talk shop! 🚀
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Aug. 4, 2026

How The Mudpuppy Used AI Menu Engineering to Grow Restaurant Sales

How The Mudpuppy Used AI Menu Engineering to Grow Restaurant Sales

Is your restaurant menu leaving money on the table? Amir Harpaz of The Mudpuppy explains how a seasonal dockside restaurant on Tellico Lake used AI menu engineering, menu psychology, POS data, and smarter restaurant technology to improve sales without simply raising prices. From Menu Mind to SpotOn integrations, this conversation looks at how independent operators can use AI and better systems to grow.

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Amir Harpaz, owner of The Mudpuppy at Cherokee Outdoor Resort, joins Hospitality Hangout live from SpotOn Studios at the National Restaurant Association Show to share how a seasonal lakeside restaurant in Tennessee became a real-world case study in restaurant AI, menu engineering, and operational efficiency.

The Mudpuppy is a dockside restaurant on Tellico Lake known for hot food, cold drinks, live music, boat-friendly dining, seafood, burgers, cocktails, and a laid-back lakefront experience. But behind the fun is a highly data-driven operator using technology to improve the business.

Amir explains how he and his team built Menu Mind, an AI-powered menu optimization tool trained on menu psychology research. Instead of raising prices, The Mudpuppy used AI to rethink menu layout, item placement, descriptions, visual presentation, and ordering behavior. According to Amir, the result was a major year-over-year sales lift with similar guest counts, proving that better menu design can have a real impact on restaurant performance.

Episode Credits:

  • Produced by: Branded Hospitality Media
  • Hosted by: Michael Schatzberg, Jimmy Frischling
  • Producer: Julie Zucker
  • Creative Director: Adam Levine
  • Show Runner: Drewe Raimi
  • Post Production: Three Cheers Creative

www.thehospitalityhangout.com


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