Shakin' Things Up: Margarita Magic & Marketing Moves with Chili’s CMO George F

In this unforgettable episode of Hospitality Hangout, we sit down with George Felix, the Chief Marketing Officer of Chili’s, to explore what it takes to lead one of the most iconic foodservice brands through restaurant transformation and into the future of hospitality success. Known for their craveable food, sizzling service, and of course, their world-famous margaritas, Chili’s has long been a trendsetter in the casual dining space.

George shares the hospitality strategies that have fueled Chili’s growth, dives into the evolving landscape of hospitality trends, and offers a behind-the-scenes look at how top hospitality insiders think about restaurant profitability and brand loyalty. But this isn’t your typical interview—we’re talking full-on fun: margaritas on camera, rapid-fire games, bold questions, and even bolder answers. It’s a happy hour-style storytelling session packed with big laughs and even bigger takeaways for anyone in the business of hospitality.

Whether you’re a restaurant operator, marketer, or just love a good hospitality story, you’ll walk away with fresh insights, actionable ideas, and maybe even a margarita craving.

Episode Credits:

• Produced by: Branded Hospitality Media
• Hosted by: Michael Schatzberg, JImmy Frischling
• Producer: Julie Zucker
• Creative Director: Adam Levine
• Show Runner: Drewe Raimi
• Post Production: Three Cheers Creative

www.thehospitalityhangout.com