Protein, Fiber & People: How Beyond Juicery Is Building a Better-For-You Brand

Protein got the attention. Fiber is getting the follow-up. But Beyond Juicery + Eatery CEO Jasmine Miller believes the real foundation of a better-for-you restaurant brand is people.

Live from the National Restaurant Association Show, Jasmine joins Hospitality Hangout to discuss the growth playbook behind Beyond Juicery + Eatery: functional food, smoothies, cold-pressed juice, protein, fiber, menu innovation, restaurant culture, and a people-first approach to leadership.

Jasmine shares how Beyond is responding to changing guest expectations around healthier fast-casual food, from protein-packed smoothies and functional beverages to fiber-forward menu development, wraps, wellness shots, and better ingredients. She also explains why the strongest brands are not built around trends alone. They are built by hiring the right people, creating space for thinking and creativity, developing future leaders, and giving team members a path to grow inside the business.

The conversation explores Jasmine’s own journey from dishwasher and contractor to CEO, the leadership lessons she brought from coaching, the importance of core values in hiring, and why one of her favorite interview questions has nothing to do with work.

Episode Credits:

• Produced by: Branded Hospitality Media
• Hosted by: Michael Schatzberg, Jimmy Frischling
• Producer: Julie Zucker
• Creative Director: Adam Levine
• Show Runner: Drewe Raimi
• Post Production: Three Cheers Creative

www.thehospitalityhangout.com

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