Einstein Bros., Bruegger’s, Noah’s and Manhattan: Four Takes on the Morning Bagel

Einstein Bros. and Bruegger’s share a company, but the bagels are a different story. Bagel Brands COO Adam Modzel joins Schatzy and Jimmy in Atlanta to talk about what he learned behind the counter at Starbucks, why the words “New York bagel” make people hungry, and which bagel actually sells best at Einstein Bros.