Ever wondered why every Mellow Mushroom looks different? The details were deliberate.
Ahsan Jiva, Executive Vice President of Strategy and Transformation at Mellow Mushroom, joins Schatzy and Jimmy on Hospitality Hangout to explain how custom merchandise and restaurant décor helped give each location its own personality.
For roughly the brand’s first 45 years, Mellow Mushroom created a custom shirt for every new location. Along with hats, artwork, and distinctive interiors, those details helped each restaurant feel connected to its community.
The takeaway: the experience is everything. From the art on the walls to the shirt you take home, Mellow Mushroom built a lifestyle around its pizza.
Which Mellow Mushroom location has your favorite atmosphere?
Watch the full conversation with Ahsan Jiva on Hospitality Hangout.
#MellowMushroom #RestaurantDesign #HospitalityHangout
