Jake Karls of Mid-Day Squares joins Hospitality Hangout to talk about the chocolate bar built for the 2 p.m. crash and the content strategy that made the brand impossible to ignore.
From a condo kitchen to thousands of grocery stores, Jake shares how Mid-Day Squares used storytelling, social media, founder drama, Hershey buzz, food influencers, and loyal fans to turn functional chocolate into a movement.
