Tori Bartlett joins the conversation to break down the rise of PopUp Bagels and what it takes to turn a simple product into a cultural phenomenon. From washing dishes at Hooters to leading one of the fastest-growing brands in hospitality, he shares the journey behind building a business rooted in energy, simplicity, and experience.
The discussion explores how PopUp Bagels disrupted a legacy category by focusing on a limited menu, operational efficiency, and a highly engaging in-store experience. From long lines that feel like part of the product to organic growth fueled by collaborations and community, Tori breaks down how the brand scaled rapidly without relying on traditional marketing or paid promotion.
Along the way, the conversation dives into franchising strategy, the importance of choosing the right partners, and how maintaining brand consistency goes beyond product into culture and execution. The episode also highlights how authenticity, discipline, and a clear point of view can turn a neighborhood concept into a nationally expanding brand.
Episode Credits:
• Sponsored by: DirecTV
• Produced by: Branded Hospitality Media
• Hosted by: Michael Schatzberg, Jimmy Frischling
• Producer: Julie Zucker
• Creative Director: Adam Levine
• Show Runner: Drewe Raimi
• Post Production: Three Cheers Creative
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