SEO still matters. A lot. But according to this conversation on Hospitality Hangout, the next big shift is already happening: GEO.
Generative Engine Optimization is changing how restaurants get discovered through AI tools like OpenAI’s ChatGPT and other AI search platforms.
The wild part? AI referred traffic to restaurant websites is growing fast… and most operators still aren’t paying attention.
If your restaurant brand isn’t thinking about how AI reads and recommends your website, that could become a serious problem sooner than people realize.
