Tropical Smoothie Cafe’s CMO on Building Awareness, Joy and Purpose

Tropical Smoothie Cafe CMO Deborah von Kutzleben joins Hospitality Hangout to talk about growing awareness to match the brand’s 1,700-plus cafe footprint. She shares how Tropical Smoothie Cafe is building bigger brand moments through smoothies, wraps, Disney partnerships, Banana Ball, No Kid Hungry, food innovation, influencer marketing and purpose-driven growth.