IHOP’s President Goes Undercover at His Own Restaurants

IHOP’s president secretly visits his own restaurants in a black hat — and he’s done it more than 150 times.

Lawrence Kim orders the Breakfast Faves, tests limited-time dishes like the viral Dubai Chocolate Pancakes, times the service with a stopwatch, checks the food, and talks to guests without telling the restaurant who he is. IHOP’s Dubai Chocolate Pancakes are currently back nationwide after the original test sold out in 72 hours.

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