Nobody Knows What a New York Bagel Is

Ask people what makes a New York bagel and most have no idea. Bagel Brands ran a consumer study across the country, and COO Adam Modzel says people guessed everything from boiling to the water to it having to come from New York. One thing was clear: call it a New York bagel and people want it more. Adam explains with Schatzy and Jimmy, who argues it’s all about turnover. Watch the full conversation with Adam in the related video.