Why This Peanut Butter Jar Sits Upside Down

That pink peanut butter jar on the shelf is upside down on purpose. Lucy Dana kept hearing the same complaint about natural peanut butter: oil on top and a cement-hard layer at the bottom. So One Trick Pony spent a year designing a jar that sits lid-down in stores. When you flip it at home, the oil ends up at the bottom, and the wide mouth with no inner shoulder lets your knife reach every edge. Watch the full conversation with Lucy in the related video.