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Videos

Feb. 25, 2026

Hot Honey on Pickles?!

Hot Honey on Pickles?!

Hot Honey on Pickles?!

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Feb. 24, 2026

Is This the Flavor of 2026?

Is This the Flavor of 2026?

Is This the Flavor of 2026?

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Feb. 24, 2026

The Rise of Mike’s Hot Honey: Founder Mike Kurtz on Authentic Growth & Collaboration in the Hospi...

The Rise of Mike’s Hot Honey: Founder Mike Kurtz on Authentic Growth & Collaboration in the Hospi...

Mike Kurtz, Founder of Mike’s Hot Honey, shares invaluable hospitality insider insights on building a successful hospitality business from the ground up. Discover how strategic restaurant partnerships and collaborations fueled the rapid growth of Mike’s Hot Honey, making it one of the fastest-growing food brands nationwide. Mike dives deep into…

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Feb. 23, 2026

From Barney Greengrass, to Zabar's, to 2nd Avenue Deli

From Barney Greengrass, to Zabar's, to 2nd Avenue Deli

Welcome to our newest The Flavor Safari: The #NYC #Deli Crawl. From Barney Greengrass, to the smoked fish counters at Zabar's, to the pastrami and matzah ball soup at 2nd Avenue Deli… We’re breaking down: What to order, What’s overrated, What’s iconic, and what’s still worth the line. This mashup…

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Feb. 22, 2026

Is this snack heaven? #snacks #wefinisheachotherssandwiches #foodie

Is this snack heaven? #snacks #wefinisheachotherssandwiches #foodie

Reporting Live!

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Feb. 22, 2026

Is the Bud Light Dog the Target Dog?

Is the Bud Light Dog the Target Dog?

Is the Bud Light Dog the Target Dog?

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Feb. 21, 2026

This NYC Pop-Up Did Something in CPG No One Expected

This NYC Pop-Up Did Something in CPG No One Expected

POV: Your “3-day pop up” does so well you sign a lease! We hit The Shelf to interview founder Sloane about turning buzz into a brick-and-mortar win. Would you shop here? 👇 #TheShelf #NYCPopup #popupshops #CPG

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Feb. 20, 2026

there will be no more protein left by 2030

there will be no more protein left by 2030

I am calling it now, there will be no more protein left on earth by year 2030. All kidding aside, PROTEIN is the HOTTEST thing in #CPG right now!!! Where in the industry have you seen huge shifts to protein?

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Feb. 19, 2026

Food Brands You’ll See Everywhere in 2026 #foodie #giveaway #candyshop

Food Brands You’ll See Everywhere in 2026 #foodie #giveaway #candyshop

We pulled up to The Shelf in NYC to see what food and beverage products are blowing up right now. Clean labels, crazy flavors, viral packaging… this is where the next big snack brand is hiding. Which one are you trying first?? #CPG #FoodTok #SnackTok #Startup #NYCFood #RetailTrends #ViralProducts #theshelf

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Feb. 19, 2026

Should restaurants bring back mascots?

Should restaurants bring back mascots?

If McAlister's Deli had a mascot, I’m convinced it would be a giant jug of sweet tea walking around spreading Southern hospitality and free refills. That feels on brand.

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Feb. 18, 2026

Guess which celebrity owns this restaurant

Guess which celebrity owns this restaurant

In a world where star power can drive traffic but brand fundamentals build longevity, the real question isn’t just whether celebrity works, it’s whether it’s sustainable. Do you agree with her stance, or are you on the other side of this one?

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Feb. 17, 2026

Is a wrap a sandwich?

Is a wrap a sandwich?

We had Danielle Porto Parra, Chief Brand Officer at McAlister's Deli, in the studio and asked her one of our favorite Branded Hospitality questions: is a wrap a sandwich?

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Feb. 17, 2026

Building the McAlister’s Brand: Hospitality Insights from Danielle Parra on Fast Casual & Innovation

Building the McAlister’s Brand: Hospitality Insights from Danielle Parra on Fast Casual & Innovation

Danielle Parra, Chief Brand Officer of McAlister’s Deli, joins the Hospitality Hangout to share her expert insights on building and scaling a renowned hospitality brand. With over 500 locations and a billion-dollar presence in the hospitality industry, McAlister’s continues to lead with innovative strategies in fast casual dining. From pioneering…

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Feb. 16, 2026

TikTok and Instagram coming to life in physical form

TikTok and Instagram coming to life in physical form

The Shelf curates the most aesthetic, social-first, scroll-stopping brands, many of which aren’t even on major #retail shelves yet and puts them directly in front of consumers. It’s basically TikTok and Instagram coming to life in physical form. One trend that was impossible to miss (and we all knew was…

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Feb. 15, 2026

Is a hot dog a sandwich with Cassie Yeung

Is a hot dog a sandwich with Cassie Yeung

Is a hot dog a sandwich with Cassie Yeung

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Feb. 12, 2026

Is Italian Ice a Sandwich?

Is Italian Ice a Sandwich?

Is Italian Ice a Sandwich?

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Feb. 11, 2026

How to go Viral on Tiktok and Instagram

How to go Viral on Tiktok and Instagram

Going viral isn’t luck, it’s strategy. On our Foodfluencers series, we asked Asti Wagner how she actually went viral. Not the highlight reel, the real tactics behind it. She breaks down what worked, what didn’t, and the mindset shifts creators (and brands) need to make if they want content to…

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Feb. 11, 2026

Is Spanish Food Better Than Italian?

Is Spanish Food Better Than Italian?

Is Spanish Food Better Than Italian?

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Feb. 10, 2026

Should Adults Order Kids Meals?

Should Adults Order Kids Meals?

Should Adults Order Kids Meals?

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Feb. 10, 2026

Building Iconic Food Brands: Hospitality Insider Insights from Boqueria, Rita’s Italian Ice, Hot ...

Building Iconic Food Brands: Hospitality Insider Insights from Boqueria, Rita’s Italian Ice, Hot ...

In this episode of Hospitality Hangout, hospitality industry leaders Jason Morgan (CEO of The Original ChopShop), Kelly Gray (SVP of Hot Head Burritos), Lawrence Brown (Chief Development Officer of Rita’s Italian Ice), and Yann de Rochefort (CEO of Boqueria) come together to share their expertise on building iconic food brands.…

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Feb. 9, 2026

Are Burrito Bowls Better Than Burritos?

Are Burrito Bowls Better Than Burritos?

Are Burrito Bowls Better Than Burritos?

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Feb. 8, 2026

TikTok food trends

TikTok food trends

What’s hot and what’s not in restaurants right now? Paying influencers in free meals only. The rise of tableside preparation. TikTok food trends. Restaurants designing dishes specifically for TikTok. Real takes from someone who lives at the intersection of #food, #creators, and culture. Do you agree with her hot (or…

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Feb. 6, 2026

Best Deli Sandwich?

Best Deli Sandwich?

Calling all University of Michigan alumni and current students 👀 Be honest. what was (or is) your go-to order at Zingerman's’s?

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Feb. 5, 2026

Raised on red dye 4 and poptarts

Raised on red dye 4 and poptarts

Ari Weinzweig loves what Zingerman's’s makes. But he’s also honest about where he actually came from. Pop-Tarts. Kraft macaroni. Nestlé Quik. And speaking of which… anyone else missing Red Dye 4? Because that might explain where some of the humor came from.

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